Tuesday, May 21, 2013

Introducing: Food Chronicles (A Blog)

I'm particularly proud of a recent commission I just completed. Early last month an old friend emails me out of the blue. She wants to create a blog to record my culinary discoveries... [acts as] a travelogue, interview platform, recipe collection... [featuring] writing and photographs, maybe some video documentaries in the future. She also wants something clean but hand-drawn to head the blog, so I played with some ideas and came up with this doodle on a cafe napkin:

Once I locked onto the garlic image (below), which I consider to be an essential part of my food pyramid, the rest was (design) history! See the evolution of a logo/brand unfold before your eyes.

Another preliminary sketchbook sketch

More refined garlics. Client favored the clove on the left.

Three contenders for title monogram/logo

These are the winners! Garlic + title + title monogram/logo

Look at all these gorgeous custom graphics to choose from!   


As always, please please do not republish any of these images without permission. Thanks!

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